Social media is one of the best ways to keep in touch with your clients and to ensure that your business is in tune with the requirements of your business
Social media is one of the best ways to reach out to your clients and nurture a strong customer base. The first step in setting up a good social media profile for your business is to host quality content that can assist you in converting prospects to clients. Here is a detailed overview of creating the right kind of content for your social media that is sure to be effective.
Outlining content needs
Any successful content marketing strategy begins at strategising and planning. It is important for the content to satisfy a number of parameters such as style, tone of voice, ease of understanding, degree of technical jargon etc, depending on whom it is intended for. Considering the key demographic and studying associated psychographic data will enable you to work on suitable themes and chart out an appropriate content creation schedule that your clients will welcome.
Choosing a theme
Choosing an appropriate theme or a topic is essential in order to create meaningful content. It doesn’t matter if you choose on a particular service/ product you deal in or a general topic to educate your readers about the industry you operate in, what matters is that you deliver valuable content.
You can use this established theme in creating all kinds of content, from social media posts, to blogs posts and Press Releases, to suit the timing and your company requirements.
For example, if you are a company that manufactures and supplies polymer goods, who is looking to launch a new range of polymer water tanks, then you can focus a couple of week’s worth of content production on water tanks alone. This can range from general topics such as cleaning/ maintenance of water tanks, how polymer tanks differ from regular ones, etc. By doing this you can hint at your plans to launch your new product. This sets up a suitable prelude to your important announcement.
Focus on Keywords
Using the right keywords in your content is one of the best ways to reach favourable rankings on search results. Investing time and energy in choosing the right keywords will enable you to create the most appropriate content that people are interested in, within your chosen theme. Writing keyword right articles, and including them in the meta-data to help with the SEO.
Keywords are also a speculative lead in choosing the kinds of words that people tend to search for more often. Using a variety of permutation and combination of these keywords will make it easy to integrate them most effectively in content without making it seem too promotional.
Things to consider before creating content
Creating content requires enough deliberation and proper planning. Some of the most important things to consider when you embark on the content creation phase are-
• Type of content: There is a vast difference between blog posts, social media content (which again varies based on the platform), infographic, presentation etc. Once you know where you will be hosting your content, you can craft the content on the appropriate style and length.
• New products: Are you planning to launch new products/ services? The best way to get the word out to the general public is through social media. This should be done along with paid marketing, and you should create interesting, attention grabbing content to ensure that your post gains maximum momentum.
• Upcoming events: Hosting new events such as conferences, etc? Make sure to post content about them on a regular basis on your social media at different times of the day to gain maximum traction.
• Industry related content: This can include any new developments in the industry. You can choose to post any articles from reliable news sources and other such relevant content to help increase you credibility in the industry. However, this ought to be posted as early as possible in order to gain some traction in the industry.
An editorial calendar
Once you have developed a suitable plan for the kind of content you want to post, the next step is to set up a suitable calendar to ensure that the content is posted within a set deadline.
Social media posts area an amalgamation of both written content and visual designs. Thus, once the writers have crafted the content, an appropriate image has to be created by the design team. These also have to undergo proper revisions before the final drafts are ready. Thus, make sure to allow for enough buffer periods between posts.
At Webtree Media Solutions, we handle our clients’ social media pages and post appropriate content on a regular basis in order to keep the page active. For more information about our full range of services, do visit our website at www.webtreeonline.com
