Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid or natural results.
SEO is considered as of the main factor that affects the traffic of your website. The more times a site appears on the search engines list the more visitors it is going to receive. Google uses a wide range of complex algorithms to rank a website. These algorithms are constantly changing and are frequently updated to ensure that only quality pages rank higher.
The visitors who visit your site can turn into potential customers later on. SEO may target different kinds of search like image search, video search, academic search, news search and a lot more. It mainly focuses on optimizing a business online presence so its web pages are displaced first by the search engines whenever a user enters a search for its products and services.
SEO AS A MARKETING STRATEGY
SEO cannot prove to be an appropriate strategy to every business because other marketing strategies like pay per click can prove to be more effective than SEO. SEO is different from this in terms of paid and unpaid priority ranking in search results.
Why is SEO important?
Optimization of a website is proves to be very crucial to add traffic and maintain the level over the search engine. Its aim is to build traffic from diverse sources and build repetitive customers.
SEO is good for the social promotion of your website. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. Thus without your effort your website is been promoted on various social media channels gaining popularity and most importantly earning the trust of the customers.
SEO is important for a smooth running of large websites. Websites that contain more than one author are benefited by SEO. They not only help in increasing search engine traffic but also build a common framework which can be used for publishing content on the website.
If two websites are selling the same kind of product the search engine optimized website is likely to have more customers and make more sales because it is readily visible to the customers hence customers quickly opt for it.
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