Search Engine Optimization (SEO) can grossly improve your online presence- but only if done right. Adopting frivolous ways to increase visibility online can have disastrous results, which could drastically affect your ranking. Here are five things to keep in mind when you employ SEO techniques to your website-
- Black hat techniques are a one way ticket to SEO hell
You would never cheat your clients and customers with fake/ substandard products and services would you? Of course not! The would result in losing your credibility in the market, losing existing clients, bad press and losing out on the possibility of getting new clients as well. This is pretty much what black hat SEO techniques are- deceptive methods used to bait innocent audience. Using black hat techniques can result in your website getting blacklisted by Google, not to mention all the bad reputation it generates.
People use a smart- stupid way when using search engine searches. In fact the most effective way to get appropriate search results is to cut out all the fluff and stick to the important points. Constructing sentences do not contribute to the quality of searches, but key words do. Hence investing time and resources on researching appropriate keywords, and using appropriate variants can prove to be beneficial.
- Panda grows and evolves
Google is known to update its algorithms Such as Panda, and crawl bots at regular intervals. However, only the major updates are announced, but regular- smaller updates happen as and when required, without much hue and cry. The summation of these smaller updates can snowball into a huge difference, and you will have to tweak and update your website to accommodate these changes.
- Content over everything else. Always
A fantastic SEO can fail miserably if your content is not up to par. SEO works on two levels- good presentation and good content. It must comply with the requirements of the Google algorithms and at the same time cater to the human requirements of comprehendible content. The content must comply with the guidelines of basic grammar, and should provide just the right amount of information structured in an appealing way to keep the visitor engaged. The amount of time a visitor spends on your site also affects your Google ranking, which makes having good content on your site a no brainer.
At Webtree Media Solutions, we keep the above points in mind for all our projects, which makes us one of the most reliable search engine optimization service provider in Bahrain.
