Site map provides a comprehensive over view of the sites contents to both search engine spiders and to your visitors. The presence of site maps makes it easy for both parties mentioned above to locate required information on the website.
Traditionally, the site maps were static HTML files which outline the first and second level structure of a website. This structure was (is) directed at providing the visitors an outline of the contents of it’s websites. But as the web structure grew, and with advancements in the field of website development, the site maps made it easy for the search bots to find and index all parts of the site. This system has evolved in the recent times and one has to integrate an XML site map in order to guide the search bots and help them index the site effectively. It is now common practice to include both HTML and XML site maps to benefit both the users and the search bots.
When used correctly the site maps can direct your visitors and search bots to more content on the website. The qualities of a good site map are as follows-
- The site map provides a quick over view of the contents of the site
- The links accompany a short description about the content in that particular page
- Provides text links to every page on the site
- Has a clear pathway for the search bots
- The text links and descriptions make effective use of key words
- Anchor text (words that can be clicked) contain key words whenever possible
- The site map is linked to the home page, which makes it easy for the search bots to find and follow the site map
Our SEO experts at Webtree Media Solutions acknowledge the importance of having sitemaps to improve page rankings and insist on having them on every project we work on. Do contact us for more information about our services at- www.webtreeonline.com
