The internet has come a long way since the days when it only supported ACII characters. These days you can post varied forms of text, animation, pictures, videos, interactive content and so much more. These varied modes of expression can be used to our advantage in engaging the clients and spreading the word out.
In the first instalment of our “Web content that is not text” series, we shall be looking Infographics– one of the most shared/ liked and well engaging content on the internet.
By definition, Inforgraphic is the visual representation of data in the form of text over picture. The picture can also consist of various visual representational features such as graphs, maps, pie charts etc. Since it is a primarily a visual medium, it is important to concentrate on the visual beauty of the infographic, while devising a clever way of integrating important data elements into them. Hiring a graphic designer to work on the infographics is recommended as it will give it a professional look, and benefit you in the long run.
Infographics are no longer the novelty they once were. People are resorting to infographics everywhere, and yours has to stand out from the rest in order to gain exposure. Keeping the content witty and lighthearted is a great way to ensure that your infographic appeals to a wider audience, while still making an impact on the reader.
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