It has been a long time since the first website was hosted on the internet. However, the basic idea behind the functionality of a website and the visitor appeal is largely unchanged. Visitors still crave for a well designed site with easily accessible information. Let us take a look at five non SEO tips from the time before SEO, which will boost your site popularity-
- Good onsite experience: The aim of any commodity or service is to provide excellent user experience. The definition of a good experience changes as time passes, especially in a field as fluid as technology and internet trends. A website that seemed extremely agile in the late 90’s seems slow and extremely cumbersome now. Similarly, a website which is easy to use today will become obsolete in the years to come. You should always adapt to new trends and keep up with the changing requirements in the markets if you are to compete with newer, better websites.
- Quality content: Generating and posting quality content was a thing even before SEO took shape. Good content has always played a major part in determining the popularity of a website. Instead of trying to cram keywords into your content, your primary focus should be on providing human friendly content that provides necessary information in a crisp, interesting manner.
- Reliability: Your reliability and authority on a subject is determined by how many websites quote your website, or link back to you. Google takes this popularity into consideration to determine your hold on the subject.
- Social popularity: A significant popularity on the social media can help you gain traction and visibility on the internet. This goes hand in hand with the previous point. The more people know about you, the more likely they are to quote you as an expert on the subject.
- Locally relevant: This is very important for local businesses. Just like how you would design your products and services to cater to local clients and vendors, you should customize your website content to appeal to the locals.
These simple tips can surely improve the quality of your website and make it easier for SEO experts to bring your website to the forefront, especially when targeting harder key phrases.
