Social media management has always been about supervising activities to effectively connect with audience. Today, social media management plays a crucial role for businesses looking to expand their reach. According to global social media statistics, there are approximately 5.24 billion social media users globally. This whopping figure accounts for around 63.9% of the total world population. That is why social media marketing is gaining traction with businesses striving for community engagement.
Why AI in social media management is crucial
With the introduction of AI in social media management, digital marketing is undergoing a colossal transformation. AI-powered tools are helping businesses to engage with audience in real time. Also, AI is promoting social media automation for faster turnaround and expedited results.
More digital marketing companies are implementing advanced AI strategies for digital marketing campaigns including social media management. So, why AI tools are considered crucial for social media management?
Smart data collection
AI tools help businesses collect, segregate, and segment audiences based on age, demographics, behavioral patterns and also audience interests. With smart data collection, businesses can create effective social media ad campaigns that target the right audience. Smart data collection of social media users can effectively drive sales and also increase company profits.
Improved personalization
Another advantage of implementing AI tools for social media management is the improved personalization of social media content. AI algorithms can effectively determine audience preferences and suggest specific products and services to particular audience increasing the likelihood of conversions.
Predictive analysis
AI in social media management can predict future trends, thereby helping businesses strategize and also adjust campaigns to make them more effective.
Advanced social media monitoring
AI tools can effectively track online conversations to understand community engagement and also customer feedback to help businesses address customer queries.
So, what are the latest AI tools for social media management in 2025?
While there are several advanced AI tools in the online market today, there are few that significantly stand out. Let’s understand a few trending AI tools in social media.
Hootsuite insights
Hootsuite is a social media management platform. Through Hootsuite, businesses can manage multiple social media accounts through a single dashboard.
With Hootsuite, businesses can plan and schedule multiple ad campaigns on various social media platforms from one central location. Another advantage of Hootsuite insights is that it provides data analytics, reporting, and also performance metrics, allowing businesses to adjust campaigns accordingly.
BuzzSumo
Another trending social media management tool is BuzzSumo. BuzzSumo is a content management platform that helps businesses analyze online content engagement, track trends and also discover better opportunities. Additionally, BuzzSumo can identify relevant influencers for social media collaborations that can garner a greater audience.
Sprout Social
Similar to Hootsuite insights, Sprout Social is also a social media management platform that allows businesses to manage their social media accounts across multiple platforms. Sprout Social integrates seamlessly with social media platforms including FaceBook, Instagram, LinkedIn, and also X (formerly Twitter).
Cortex
Another important and trending AI tool for social media management is Cortex. Cortex extracts data from customer interaction and provides businesses with real-time data so that companies can make better decisions. It implements automated content calendars and competitor analysis. It also provides better creative direction.
ChatGPT
Today, content on social media is crucial to promote the effectiveness of campaigns. ChatGPT is a content creation AI tool that generates content from human inputs.
How can you seamlessly integrate AI into social media for your business?
Webtree Software Solutions is a leading digital marketing agency that implements advanced AI tools for better community engagement and also better social media management.
Contact Webtree Software Solutions today for effective social media management.
