The early days of SEO relied heavily on back linking and keyword stuffing. Google quickly realized the downfalls of mindless back linking and keyword stuffing, which was of absolutely no use to the visitor, yet made the website appear on the first page.
Subsequent upgrades of the Google algorithms ensured the content on the websites were just as important as the keywords used. Google now takes into account the average amount of time a visitor spends on the page when ranking its credibility. It is hence very important to have engaging content on your website to keep your prospective clients hooked. In fact, clever content is almost an integral part of the SEO process of your website.
Good content on the website will also help convince your prospective clients to invest in your services products. Web content must target specific groups of people- the right kind of clients- for it to be convincing. Google looks down upon plagiarized content and your website might lose credibility, which will seriously affect your Google rankings. There is no one size fits all, and it requires careful research about the company, the services they provide and a brief overview of the market to generate bankable content.
Writing web content includes collecting relevant content such as data, facts and figures, and a complete list of the services provided by the company, organizing this data appropriately before attempting to put them down into a structured article. This process not only requires a good command over the language, but also an eye for detail and an ability to use relevant data in the right content.
Webtree Media Solutions is one of the leading Content Creation Agencies in Bahrain, and we generate unique content for your website in addition to optimizing the content to suit Google specifications.
