When people think of Google algorithms they only focus on generating appropriate urls, meticulously articulated descriptions and other backend antics. These are monitored by Google bots which crawl the indexed pages to find any discrepancies. However, Google does employ certain manual techniques in order to check for thin, unreliable content. This has been on the increase in the recent past, although most people attribute it to the new Panda updates.
Whatever be the reason, Google is taking a stance against poor content. Google primarily caters to the users, and it makes sense for it to keep track of the content that the clients are exposed to via Google.
Google penalties aside, having well written content can play an instrumental role in getting the readers to trust you and it also provides you a chance to showcase your skills and the level of knowledge you have. Letting your clients know about your area of expertise can help retain clients, and even increase the number of new clients as well. If your rankings are going down lately then this might be the culprit. Try editing your content to make it more reader friendly by removing all the fluff and enhancing useful content. Remember, more is not always better. Quality however, is.
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