As the countdown to IPL 2025 begins, the spotlight is not only on cricket stars but also on brands and marketers ready to hit it out of the park. This season, the advertising game is getting even more exciting with the powerful combination of JioAds and the newly rebranded JioHotstar (following the merger of JioCinema and Disney+ Hotstar).
What’s more? This year’s digital outreach viewership promises to be even bigger with the collaboration of JioHotstar and Neilson, a global media audience measurement firm. The Neilson’s partnership will provide brands with unprecedented transparency and actionable insights.
Whether you’re a big brand or a growing small business, the advertising arena is wide open. And here’s the kicker — Ee Sala Ad Namde! Yes, just like fans say “Ee Sala Cup Namde“, for brands this season, it’s all about making your ad campaigns win big!
IPL 2025: The Marketing Pitch You Can’t Afford to Miss!
The Indian Premier League is more than just cricket — it’s a cultural phenomenon that brings millions of viewers together. With the growing shift from TV to digital streaming, platforms like JioHotstar have emerged as the go-to destination for fans across the country.
What was a viewership of only a couple of millions in 2023 rose to 620 million digital viewers in IPL 2024 on JioCinema. Now, with the merger of Disney Hotstar and Reliance Jio, the unification of IPL’s domestic linear and digital broadcast rights will bring endless tidings for advertisers. It means unparalleled access to a massive, engaged audience — and with JioAds, brands can take full advantage of the digital wave.
This year, JioHotstar alone is projected to receive an ad revenue of more than Rs 4500 crores, a significant increase from last year’s ad revenue of Rs 4000 crores.
JioAds: Precision Advertising That Scores Big
What makes JioAds stand out is its data-driven approach to digital marketing. Unlike traditional ads that cast a wide net, JioAds empowers brands with precise targeting, real-time analytics, and flexible ad management.
Key benefits include:
Hyper-targeted audience reach
Real-time campaign performance insights
Budget-friendly options with maximum ROI
Easy optimization for better results
Whether you’re promoting a product launch or running a seasonal campaign, JioAds delivers measurable impact — every step of the way.
IPL Ads: Brands Go Big and Budgets Go Bigger. Money-It’s not funny
Advertisement investments are exceptionally huge. There is a lot of money riding in the IPL. The biggest pain point for investors is measuring advertisement outcomes and campaign effectiveness. Third-party research has helped advertisers improve advertisement frequency strategies. However, with the Neilson-JioHotstar partnership this year, transparency and accountability will further reinforce confidence in advertisers. Audience measurement, transparent reporting and analytics with Neilson is going to be a game changer for advertisers this season.
SMB Outreach Programme: Elevating Small Businesses to Big Leagues
In an exciting move, JioAds has launched a dedicated SMB outreach programme, ensuring that even small and medium-sized businesses (SMBs) can make the most of the IPL advertising buzz. JioHotstar has introduced 5 different advertising package plans for small and medium businesses. These businesses can choose from a range of GST free advertising packages that suit their advertising budgets. The aim is to help small, medium businesses and startups attract more customers and increase their brand awareness in local areas.
What SMBs get:
- Cost-effective IPL campaign options
- Guided ad setup and personalized support
- Hyperlocal ad targeting
- A level playing field to compete with larger brands
Now, even local businesses can create national-level impact — without burning a hole in their pockets.
JioHotstar’s New Ad Formats: Because Boring Ads Don’t Score
With the merger of JioCinema and Disney+ Hotstar, JioHotstar has rolled out exciting new ad formats and advanced measurement tools to enhance ad effectiveness.
Here’s what’s new:
Two impactful ad formats: display ads and 10-second video ads
Exclusive ad plans starting from ₹15 lakh to ₹1.5 crore (excluding GST) — designed to suit varied business goals and budgets
Final Over: Make Your Brand the MVP of IPL 2025
The synergy of IPL 2025, JioAds, and JioHotstar creates the perfect pitch for businesses to showcase their brand, drive sales, and engage customers like never before.
Whether you’re a startup or an established brand, this IPL season is your chance to:
- Reach millions of potential customers
- Deliver personalized campaigns
- Grow your brand visibility
- Maximize ad spend returns
So don’t just watch the game — be part of the game.
Ee Sala Ad Namde!
