The exponential increase in content marketing practices seen every year is testament to the growing understanding of the importance of good content on the internet. Marketers have begun to realize the potential of multiple media formats that can be used to their advantage. Companies have increasingly engaged in the kind of content marketing that is guaranteed to give a credible ROI. This change has prompted content creators to get creative and create engaging content to stand out from the rest.
Videos are an excellent way to connect with your clients. With the world being exposed to good data speeds at cheaper rates, people are no longer worried about “wasting” their data to watch a video. With the dwindling attention span of the people, owing to the barrage of information one is constantly exposed to, keeping those videos short is extremely important.
This is true for written content as well. Shorter, informative content that is witty results in maximum engagement. The challenge is to get straight to the point and put out the necessary information before users lose interest.
Content quality will always trump quantity. The search engines are getting more powerful and are capable of predicting the user intent with ease. Hence, the gap between writing for machines and writing for people is closing very quickly.
Using new channels like Whatsapp and instagram to market is on the rise. The use of multimedia content to put your ideas across has never been more relevant. It also pays to have your content seem branded and not ad like. Identifying genuine problems faced by the clients and providing resourceful solutions is the need of the hour.
At Webtree Media Solutions, we provide excellent content marketing services for your company. For more information about our services, do visit our website at www.webtreeonline.com
