Credible SEO specialists always do a complete website audit before taking up a project in order to ascertain problem areas which allows them to take appropriate steps towards installing the right SEO practices. Some of the most important things an SEO experts looks for when auditing a site includes-
1. Checks if the website is mobile: With nearly half the web searches being made on mobile devices such as Smartphone’s, tablets, etc, it is important to have a responsive website that I capable of performing well on mobile devices.
2. Lacking content: Having good content is still one of the most important aspects of any website. Although a content rich website is ranks well, the quality of the content also matters. Duplicate/ badly written content can have adverse effect on the rankings.
3. Cumbersome navigability: A website should be easy to use. User friendly aspect of a website is extremely important in order to ensure recurring visits. People should be able to navigate through your website with little to no help.
4. Outdated design: Using outdated design makes your website hard to use. The field of web designing is changing and evolving with each passing day, and one has to adapt to new designs to give your website a contemporary look.
5. Inconsistent branding: A business website should always keep branding in mind, and it should always be directed towards improving brand presence. The colour pallet, the layout and the content should all be focussed on conversions.
At Webtree Media Solutions, our experts will redesign your website to give it a contemporary look and feel, making it on par with the latest websites in your domain. For more information about our services, do visit our website at www.webtreeonline.com