Website redesign is an integral and necessary part of digital marketing. It is very important to keep up with the changing times and provide your visitors with the latest optimal web conditions they are used to. However, this can also mean a loss in SEO results if you are hasty with the site redesign.
Why does this happen?
Redesigning a website involves rewriting the web content to match with the changing trends and to update information about the products and services the businesses deal with. Organic search results are heavily dependent on the web content. Any changes to it without considering associated factors such as the popular keywords, which helps with the popularity of the page, will result in an obvious downfall of the organic search ranking. Deleting lucrative pages can also have a negative impact on the page rankings.
Changing the fundamental objectives of a page such as back links, and content will lead to non-indexing problems, which means the SEO experts must work from scratch in order to gain the lost rankings.
This is why it is imperative for the digital marketing company to study the site and generate a well-researched report that contains all the vital ranking information about the website, and the factors that influence the rankings in order to efficiently redesign the site without losing the organic traffic. The web designers at Webtree Media Solutions work closely with our SEO experts and take time to understand the positive traits and the shortcomings of the website before they begin to rework the site. This allows us to retain much of the ranking, if not all, and helps us to provide an excellent site design. For more information about our services, you can contact us at www.webtreeonline.com
