Facebook has recently exploded in growth and substantially risen in the popularity ranks being an effective tool in any marketer’s arsenal. It is definitely the biggest social media network that the Internet has. Not only can people use it personally for connecting with friends and family, but it has also turned out to be a handy tool for promoting and advertising a business. Since Facebook collects an enormous amount of personal data, it is the ideal platform to learn more about your target group and reach its members, either for free or with effective campaigns. It lets you market through different platforms be it through Ads, or through content.
Facebook is moving successfully in many different directions without compromising its core product. It primarily was started as a platform to share images, videos and thoughts, but now it has expanded on a new level with advanced features including messaging and gaming. What else would a person possibly need when everything is packed in one app.
Why Facebook and not any other social media? Facebook has undergone a fundamental shift in the last few years from a social network to connect with friends to a content network to share information that’s meaningful, relevant and exciting. It is relatively much easier to connect to people on Facebook.
How efficient is marketing products on Facebook? While having a business page on Facebook is very similar to owning a website, there are some significant benefits that only Facebook can provide. Marketing strategy is low cost, you can start your business without investing. You can categorize people by age, gender, and interests which helps you access a target of millions which could be your potential customers. You can be very interactive by sharing images, videos and all your important business information through messaging. In any business, a quick response is a must to build your brand’s loyalty. Facebook lets you connect at the earliest and bring about customer satisfaction. It lets you host a social media contest so people can win your service or product. This way, you are boosting your community outreach and promoting your business at the same time. You can also install custom tabs additional to the existing tabs. It is only platform which has low marketing costs, all you need to do is update. It increases web traffic to your site by adding a link to your website on your Facebook page.
The best and most important thing post marketing is the response? The number of likes and shares will give you your answers, sounds a very petty thing but is very crucial to rank any business. It lets you decide what you need to work on and target what kind of customers. Not just likes and shares an added comment section is also provided to give in your opinion about the product.
Is that it? Not yet! A giant pro being it is mobile-friendly, hence operate it from anywhere, anytime!
