Despite the fact that Google is “humanizing” its algorithms in order to identify and promote human friendly content over keyword based content, it is still quite hard for new content to find its place in the coveted first page of the Google rankings. Although content writing is an integral part of digital marketing strategy, one cannot ignore the fact that content has to be marketed as well- It’s like a pond in an island.
Now, the only way you can get your content to the first page is if it has a lot of traffic. Although having good content is a great way to get readers to stay on your page for longer, which plays an instrumental role in retaining page ranking, it plays little part in itself in bringing in new readers. Concentrating on content marketing will pay off in the long run, because people- both novices and enthusiasts will always return to your site as long as you are providing them with vital information about your niche.
With content marketing, you are not just marketing content, you are showcasing a stronghold on a certain sector- be it business oriented or technical oriented. This alone will help generate credible respect and a following in the long run. Long run is the key here. You need to continue to market yourself and your ideas over a long term through various channels such as blogs and social media sites. This way you can connect with your clients and forge long lasting bonds with them. It also gives your customers a reason to trust you and your services.